Advertisements are reflecting the prevailing social-political context of the society.
Discussing this argument considering this advertisement
The argument that advertisements reflect the prevailing social-political context of society is a widely accepted notion, and it is evident in the given Google Search: Reunion Video advertisement. The advertisement has been widely viewed and praised for its emotional storytelling and its ability to capture the essence of the Partition of India and its impact on people's lives.
This advertisement is an excellent example of how advertisements can reflect historical, cultural, social values of society, and the social-political context of society. Moreover, the advertisement reflects the technological context of the 21st century, where internet search engines like Google have become an integral part of people's lives.
The advertisement also reflects the cultural context of India, which has a rich history and heritage. The use of traditional music and clothing in the advertisement adds to its cultural authenticity and helps to create a sense of nostalgia and longing.
The music in the video is an integral part of the emotional impact of the story.
The music used in the video is a beautiful rendition of the classic Bollywood song "Phir Chiddi Raat" by composer and singer Shankar Jaikishan. The song has been re-arranged and re-recorded for the advertisement by composer Clinton Cerejo and singer Bianca Gomes. The music starts softly with a
simple piano melody and builds up gradually with the introduction of Indian classical instruments like the sarod, tabla, and flute.
The music complements the storyline perfectly and adds to the overall emotional impact of the video The melody is both nostalgic and hopeful, qvoking a sense of longing and anticipation, as the two friends search for each other online. The use of Indian classical instruments also adds an authentic touch to the video and enhances the cultural resonance of the story. Overall, the music in the "Google Search: Reunion video advertisement is an excellent example of how music can amplify the emotional impact of a visual story.
The advertisement tells a heartwarming story of two friends, Baldev, and Yusuf, who were separated during the Partition of India in 1947 and how they reunite after decades with the help of Google Search.
The advertisement reflects the social-political context of society in several ways.
The advertisement is set in the context of the Partition, which was a significant event in the history of South Asia. The Partition resulted in the separation of India and Pakistan and the displacement of millions of people who were forced to leave their homes and move to new places. The traumatic experience of the Partition had a profound impact on the people who lived through it and their descendants, shaping their sense of identity, and belonging. By portraying the reunion of the two friends after decades of separation, the advertisement highlights the emotional impact of the Partition and the desire for reconciliation and healing. The use of Google Search as a means of reuniting the two friends emphasizes the role of technology in facilitating social connections and overcoming geographical barriers. It highlights the impact of technology on social relationships and how it can bring people closer together despite physical distance.
Moreover, the advertisement reflects the social context of India, where family and relationships are highly valued. The emphasis on the emotional impact of the reunion and the joy it brought to the characters highlights the importance of human connections and the desire for belonging in Indian society. The advertisement's message resonates with the cultural norms of India, which values relationships, connections, and family ties. The portrayal of the elderly Baldev's search for his childhood friend Yusuf also reflects the importance of inter-generational relationships and the role of the elderly in Indian society.
The advertisement's message is relevant to the prevailing political context of India, which has seen rapid technological development in recent years. The government's Digital India initiative has been promoting the use of technology and the internet to facilitate communication and economic growth. The advertisement reflects this trend by showcasing how technology can be used to connect people across borders and promote social harmony.
In conclusion, the "Google Search: Reunion Video advertisement" is an excellent example of how advertisements can reflect the prevailing social-political context of society. The advertisement highlights the impact of historical events on people's lives, reflects the social norms and values of Indian society, and emphasizes the role of technology in facilitating human connections. The advertisement's emotional appeal and message resonate with viewers across different age groups, cultures, and social backgrounds, making it a powerful tool for social and political communication.
